334. Why the NBA is the Most Engaging Sport in Conversations

Over the weekend, we were at a rooftop party in Chicago. What sport dominated conversation? The NBA. But dominates as the most talked about sport in cities (and even rural areas). Why? When the NFL is the most popular, how does the NBA excel? Lower barrier of entry and humans love of NBA storylines have the most at stake. But will lack of innovation dilute its product and significance?

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